Privacy Policy
Important Privacy Information
We will automatically collect from your device language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, hardware ID. We need this data to provide our services, analyze how our customers use the service and to measure ads.
For improving the service and serving ads, we use third party solutions. As a result, we may process data using solutions developed by Facebook, Google, Outbrain, SendPulse, Tableau, Pubmatic, Media.net, Criteo, and ElasticSearch. Therefore, some of the data is stored and processed on the servers of such third parties. This enables us to (1) analyze different interactions (what articles are most viewed); (2) serve and measure ads (and show them only to a particular group of users).
Please read our Privacy Policy below to know more about what we do with data (Section 3), what data privacy rights are available to you (Section 6) and who will be the data controller (Section 1). If any questions remain unanswered, please contact us at info@amomama.com
AmoMama.com Privacy Policy
This Privacy Policy explains what personal data is collected when you use the website located at: AMOMAMA.COM (the“Website”), the services and products provided through it (the “Service”), how such personal data will be processed.
Any translation from English version is provided for your convenience only. In the event of any difference in meaning or interpretation between the English language version of this Privacy Policy available at link, and any translation, the English language version will prevail. The original English text shall be the sole legally binding version.
“GDPR” means the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
“EEA” includes all current member states to the European Union and the European Free Trade Association. For the purpose of this policy EEA shall include the United Kingdom of Great Britain and Northern Ireland.
“Process”, in respect of personal data, includes to collect, store, and disclose to others.
“CCPA” means the California Consumer Privacy Act of 2018.
BASTA INC, a company registered under the laws of the United States of America, having its registered office at 901 N Royal str Suite 202, Alexandria, VA, 22314, the United States of America, will be the controller of your personal data.
We collect data you give us voluntarily (for example, email address). We also collect data automatically (for example, your IP address).
1. Data you give us
You may decide to provide us with your email when you subscribe to a newsletter.
2. Data we collect automatically:
2.1 Data about how you found us
We collect data about your referring app or URL (that is, the app or place on the Web where you were when you tapped/clicked on our ad).
2.2 Device and Location data
We collect data from your device. Examples of such data include: language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, hardware ID.
2.3 Usage data
We record how you interact with our Service. For example, we log what pages you have viewed (hash logs), the features and content you interact with, how often you use the Service, how long you are on the Service.
2.4 Cookies
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our Service. A persistent cookie remains on your hard drive for an extended period of time. We also use tracking pixels that set cookies to assist with delivering online advertising.
Cookies are used, in particular, to automatically recognize you the next time you visit our website. As a result, the information, which you have earlier entered in certain fields on the website may automatically appear the next time when you use our Service. Cookie data will be stored on your device and most of the times only for a limited time period.
We process your personal data:
1. To provide our Service
This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues.
To host personal data and enable our Service to operate and be distributed we use Google Cloud, which is a hosting and backend service. For additional information, please refer to Google Cloud privacy information.
Sentry is cross-platform application monitoring, with a focus on error reporting, which helps us to monitor and fix bugs and crashes anywhere. Privacy Policy.
2. To customize your experience
We process your personal data, such as your browsing history, to adjust the content of the Service and make offers tailored to your personal preferences. For example, if we see that you have viewed a bunch of news about a particular celebrity, we might show you more of the similar news in the suggestions section.
3. To provide you with customer support
We process your personal data to respond to your requests for technical support, Service information or to any other communication you initiate. For this purpose, we may send you, for example, notifications or emails about the performance of our Service, security, payment transactions, notices regarding our Terms and Conditions of Use or this Privacy Policy.
4. To communicate with you regarding your use of our Service
We communicate with you, for example, by push notifications or by emails. These may include reminders or other information about the Service. As a result, you will, for example, receive a push notification that a new feature has been deployed in the Service. To opt out of receiving push notifications, you need to change the settings on your device. To opt-out of receiving emails, you should click unsubscribe link in the footer of any email.
The services that we use for these purposes may collect data concerning the date and time when the message was viewed by our Service’s users, as well as when they interacted with it, such as by tapping/clicking on links included in the message.
We use SendPulse a multi-channel marketing platform, to deliver tailored email messages to our users. Once you enter your email in order to subscribe to newsletter, we automatically detect your country based on your IP-address and transfer both your email and your country to SendPulse. Privacy Policy.
5. To research and analyze your use of the Service
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Service and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what categories of users use our Services. As a consequence, we often decide how to improve the Service based on the results obtained from this processing.
To fulfil this purpose, we may also analyze your comments and feedback you have given us including comments, feedback and reviews you have posted on our sites (and sometimes, even publish them in our articles).
We embed Facebook Comments plugin to allow you to leave comment on our Website using your Facebook account. This plugin may collect your IP address, your web browser user agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the commenting interface, including correlating your Facebook account with whatever action you take within the interface (such as “liking” someone’s comment, replying to other comments), if you are logged into Facebook. For more information about how Facebook processes your data, visit its data privacy policy.
To analyse how visitors use our Website and to measure effectiveness of some ads we use Google Analytics, a web analysis program of Google. In order to provide us with analytics, Google Analytics places cookies on your device. On Google Analytics we get, in particular, aggregated information on the data you enter on our Website (for example, we know how many visitors read a particular article) and users’ interactions within the Website. Google allows you to influence the collection and processing of information generated by the Google, in particular, by installing a browser plug-in, available here. You can read more about how google uses information here.
We use Google Tag Manager to manage tags on the Website for conversion tracking and Website analytics.
To perform our Service analysis, we also use Tableau, a company providing interactive data visualization products focused on business intelligence. Tableau Software Privacy Policy.
We use Elasticsearch, an open-source distributed search, and analytics engine. The Elasticsearch engine is in charge of data ingest, storage, and analysis. We use it together with Kibana as a visualization tool that allows analyzing data. Kibana is a web interface that can be used to search and view indexed logs. Privacy Policy.
6. To send you marketing communications
We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as, for example, special offers or new features and products available on the Service. We may show you advertisements on our Service, and send you emails for marketing purposes. If you do not want to receive marketing emails from us, you can unsubscribe following instructions in the footer of the marketing emails.
We use SendPulse a multi-channel marketing platform, to deliver emails to our users.
7. To personalize our ads
We and our partners use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you visited our Website, you might see ads of our products in your Facebook’s feed.
How to opt out or influence personalized advertising
iOS: On your iPhone or iPad, go to Settings > Privacy > Apple Advertising and deselect Personalized Ads.
Android: To opt-out of ads on an Android device, go to Settings > Privacy > Ads and enable Opt out of Ads personalization. In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads). To learn even more about how to affect advertising choices on various devices, please look at the information available here.
macOS: On your MacBook, you can disable personalized ads: go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, and deselect Personalized Ads.
Windows: On your laptop running Windows 10, you shall select Start > Settings > Privacy and then turn off the setting for Let apps use advertising ID to make ads more interesting to you based on your app activity. If you have other Windows version, please follow the steps here.
To learn even more about how to affect advertising choices on various devices, please look at the information available here.
Cookies settings on the Website
Some of our Web Partners are members of Global Vendor List for IAB Europe's Transparency Consent Framework (“List”). We have implemented consent management tool on our site, which enables you to decide which Web Partners from the List (and some of other partners from Google advertising network) you allow to set third party cookies on your browser or device. You may make the selection either (i) in the consent management pop-up window, which emerges in the footer of the page when you visit our Service the first time or (ii) by clicking/pushing on Privacy Settings (located in the footer). You may view the list of such third parties in our Privacy Setting and edit your choices at “See full vendor list” or “View Companies” (designated for each separate type of the cookies) sections in the “Third Party Vendors” section. You can change your decision and revisit your consent choices at any time by returning to the Privacy Settings.
Other ways to opt out
In addition, you may get useful information and opt out of some interest-based advertising, by visiting the following links:
- Network Advertising Initiative
- Digital Advertising Alliance
- Digital Advertising Alliance (Canada)
- Digital Advertising Alliance (EU)
- DAA AppChoices page
Browsers: It is also may be possible to stop your browser from accepting cookies altogether by changing your browser’s cookie settings. You can usually find these settings in the “options” or “preferences” menu of your browser. The following links may be helpful, or you can use the “Help” option in your browser.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari Web and iOS
Google allows its users to opt out of Google’s personalized ads and to prevent their data from being used by Google Analytics.
We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences.
We use Facebook pixel on the Service. Facebook pixel is a code placed on the Service collecting data that helps us track conversions from Facebook ads, build targeted audience and remarket to people who have taken some action on the Service (for example, made a purchase).
We also use Outbrain, which is a web recommendation platform. Outbrain’s Privacy Policy.
8. To enforce our Terms and Conditions of Use and to prevent and combat fraud
We use personal data to enforce our agreements and contractual commitments, to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (in particular, if a dispute arises in connection with our Terms and Conditions of Use).
9. To comply with legal obligations
We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.
In this section, we are letting you know what legal basis we use for each particular purpose of processing. For more information on a particular purpose, please refer to Section 3. This section applies only to EEA-based users.
We process your personal data under the following legal bases:
1. your consent
Under this legal basis we:
- Send you marketing communications. You have the right to withdraw your consent any time by using the unsubscribe link in the footer of our emails. We will also send you push notifications if you allow us to. You can disable notifications any time in the settings of your device.
- Store or access information on your devices via cookies and other tracking technologies.
2. to perform our contract with you
Under this legal basis we:
- Provide our Service (in accordance with our Terms and Conditions of Use)
- Customize your experience
- Provide you with customer support
- Communicate with you regarding your use of our Service
3. for our (or others`) legitimate interests unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data;
We rely on legitimate interests:
- to communicate with you regarding your use of our Service. This includes, for example, sending you email or push notification to notify you that we have released a new article or feature. The legitimate interest we rely on for this purpose is our interest to encourage you to use our Service more often.
- to research and analyze your use of the Service. Our legitimate interest for this purpose is our interest in improving our Service so that we understand users’ preferences and are able to provide you with a better experience (for example, to make the use of the Service easier and more enjoyable, or to introduce and test new features).
- to send you marketing communications. The legitimate interest we rely on for this processing is our interest to promote our Service, including new products and special offers, in a measured and appropriate way.
- to personalize our ads. The legitimate interest we rely on for this processing is our interest to promote our Service in a reasonably targeted way.
- to enforce our Terms and Conditions of Use and to prevent and combat fraud. Our legitimate interests for this purpose are enforcing our legal rights, preventing and addressing fraud and unauthorised use of the Service, non-compliance with our Terms and Conditions of Use.
4. to comply with legal obligations.
We share information with third parties that help us operate, provide, improve, integrate, customize, support, and market our Service. We may share some sets of personal data, in particular, for purposes and with parties indicated in Section 3 of this Privacy Policy. The types of third parties we share information with include, in particular:
1. Service providers
We share personal data with third parties that we hire to provide services or perform business functions on our behalf, based on our instructions. We may share your personal information with the following types of service providers:
- cloud storage providers (Google)
- data analytics providers (Tableau, Google)
- measurement partners
- communication service providers (SendPulse)
- marketing partners (social media networks, marketing agencies, including, Facebook, Google, OpenX, IndexExchange, SpotX, Outbrain, Yahoo)
2. Law enforcement agencies and other public authorities
We may use and disclose personal data to enforce our Terms and Conditions of Use, to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided for by law.
3. Third parties as part of a merger or acquisition
As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
To be in control of your personal data, you have the following rights:
Accessing / reviewing / updating / correcting your personal data. You may review, edit, or change the personal data that you had previously provided on the Service.
Deleting your personal data. You can request erasure of your personal data as permitted by law. To exercise your right send us an email via info@amomama.com indicating your request and your local ID, which is not set for you. Please note that we won’t be able to delete your data without local ID, so make sure to indicate it in your email.
When you request deletion of your personal data, we will use reasonable efforts to honor your request. In some cases, we may be legally required to keep some of the data for a certain time; in such event, we will fulfill your request after we have complied with our obligations.
Objecting to or restricting the use of your personal data. You can ask us to stop using all or some of your personal data or limit our use thereof.
Additional information for EEA-based users:
If you are based in the EEA, you have the following rights in addition to the above:
The right to lodge a complaint with supervisory authority. We would love you to contact us directly, so we could address your concerns. Nevertheless, you have the right to lodge a complaint with a competent data protection supervisory authority, in particular in the EU Member State where you reside, work or where the alleged infringement has taken place.
The right to data portability. If you wish to receive your personal data in a machine-readable format, you can send respective request to us as described below. To exercise any of your privacy rights, please send a request to info@amomama.com.
We do not knowingly process personal data from persons under 16 years of age. If you learn that anyone younger than 16 has provided us with personal data, please contact us.
We may transfer personal data to countries other than the country in which the data was originally collected in order to provide the Service set forth in the Terms and Conditions of Use and for purposes indicated in this Privacy Policy. If these countries do not have the same data protection laws as the country in which you initially provided the information, we deploy special safeguards.
In particular, if we transfer personal data originating from the EEA to countries with not adequate level of data protection, we use one of the following legal bases: (i) Standard Contractual Clauses approved by the European Commission (details available here), or (ii) the European Commission adequacy decisions about certain countries (details available here).
We may modify this Privacy Policy from time to time. If we decide to make material changes to this Privacy Policy, you will be notified by available means such as email and will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy.
The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt-out, and requires us to disclose what personal information we have collected, used, and shared over the last 12 months.
Section 2 describes the personal information we have collected about you, including the sources of that information. We collect this information for the purposes described in Section 3. We share this information as described in Section 5.
Under CCPA you as a California resident have the following rights, which you may exercise by yourself or you may designate an authorized agent to make these requests on your behalf:
Right of Know. You have the right to request that we disclose to you the personal information we collect, use, or disclose.
Right to Delete. You have the right to request that we delete your personal information that we have collected from you. To exercise your right send us an email via info@amomama.com indicating your request and your local ID, which is not set for you. Please note that we won’t be able to delete your data without local ID, so make sure to indicate it in your email.
Right to Opt-Out.CCPA requires that we maintain a separate webpage that allows you to opt out of the sale of your personal information, which can be accessed by clicking the "Do not sell my personal information" button in the settings available in the right upper corner.
Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights. We will not deny you our services, charge you different prices, or provide you a lower quality of services if you exercise your rights under the CCPA.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
To exercise any of your privacy rights, please send a request to info@amomama.com
California’s Shine the Light law gives California residents the right to ask companies once a year what personal information they share with third parties for those third parties' direct marketing purposes. Learn more about what is considered to be personal information under the statute.
To obtain this information from us, please send an email message to info@amomama.com which includes “Request for California Privacy Information” on the subject line and your state of residence and email address in the body of your message. If you are a California resident, we will provide the requested information to you at your email address in response.
We will store your personal data for as long as it is reasonably necessary for achieving the purposes set forth in this Privacy Policy (including providing the Service to you). We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that relies on a technology known as a DNT header that sends a signal to websites visited by the browser user about the user's DNT preference. You can usually access your browser's DNT option in your browser's preferences.
We currently do not support “Do Not Track” requests because no DNT standard has been adopted.
Our third-party services may collect information about you and your online activities over time and across our Services and other online properties. These third parties may not change their tracking practices in response to DNT settings in your web browser and we do not obligate these parties to honor DNT settings. To determine whether any of the third-party services honor the “Do Not Track” requests, please read their privacy policies.
You may contact us at any time for details regarding this Privacy Policy and its previous versions. For any questions concerning your account or your personal data please contact us at info@amomama.com.